This Privacy Policy was last updated as of May 25th, 2017

You linked to this Privacy Policy (“Privacy Policy”) via a product website owned by The Heart (“Company” or “we”, “us” or “our”). The Company’s network of sites includes numerous product marketing websites (each a “Website” and collectively the “Websites”). The Privacy Policy is in effect for all publicly-facing Websites owned and operated by Company (including, without limitation, both mobile and online versions of our Websites and our e-commerce stores), and also applies to your use of all features, applications, content, downloads and other services that we make available through the Websites and/or that post a link to this Privacy Policy. By accessing or using any of the Websites, regardless of how you access or use the Websites, whether via personal computers, mobile devices or otherwise, you signify that you have read, understand and agree to be bound by this Privacy Policy.

It is important for you to understand what information we collect about you during your visit and what we do with that information. To the extent we provide you notice on our Websites of different or additional privacy policies or practices (e.g., at the point of our collection), those additional terms shall govern such data collection and use.

In addition, please review the Websites’ Terms and Conditions, which governs your use of the Websites. By using our Websites, you consent to our Privacy Policy and Terms and Conditions and our collection, use and sharing of your information and data, and other activities, as described below.

Information Collection

We or our service providers may ask you to provide certain categories of information such as: (1) personally identifiable information, which is information that identifies you personally such as your first and last name, email address, home address, date of birth or credit card number; and (2) demographic information, such as information about your gender, income level or your prior experiences with the Company’s products; however if, for example, you decide to place an order, we will ask you for your full name, delivery and billing addresses, phone number(s), email address, credit card number and its expiration date. If you choose to complete a user registration form, survey or sweepstakes entry form, we may ask you for information such as your contact information (e.g., name, e-mail address and mailing address), age group or birth date. Occasionally, we may also ask you for other demographic information such as gender, income level, and information about your prior experiences with Company’s products. When you submit your personally identifiable or demographic information on one of the Websites, you are giving your consent to the collection, use and disclosure of your personal and demographic information as set forth in this Privacy Policy.

We may also collect, store or accumulate certain non-personally identifiable information concerning your use of this Website, such as information regarding which of our pages are most popular, your IP address or other unique identifier, your device functionality (including browser operating system, hardware, mobile network information), you device location, city, time zone, referring URL, and operating system. Information gathered may be used in aggregate form for internal business purposes, such as generating statistics, developing marketing plans, customizing content, and improving the Website. We may share or transfer such aggregate, non-personally identifiable information with or to our affiliates, licensees and partners.

What Should Parents Know About Children

All of our Websites are intended for adults. We do not knowingly collect personal information from children under the age of 13. However, if the parent or guardian of a child under 13 believes that the child has provided us with personally identifiable information, the parent or guardian of that child should contact us at if they want this information deleted from our files so that it is not in retrievable form. If we otherwise obtain knowledge that we have personally identifiable information about a child under 13 in retrievable form in our files, we will delete that information from our existing files so that it is not retrievable.

Use of Information

The Company and its affiliates and subsidiaries may use your information (both personal and non-personal information) as follows:

  • to fulfill your request for a product, information, or other service, or respond to an email or other request
  • to place an order made through the Websites and fulfill your order request;
  • to notify you of product recalls or providing other information concerning products you have purchased;
  • to improve merchandise selections and the overall shopping experience at the Websites;
  • to process transactions or provide you with information such as to send you electronic newsletters or to provide you with special offers, surveys or promotional and marketing materials on behalf of us or third parties, including to let you know about new products, services or upcoming events;
  • to improve the Websites, marketing endeavors or our Websites offerings;
  • to customize your experience on the Websites or to serve you specific content or ads that are relevant to you;
  • to provide customer support;
  • to contact you with regard to your use of the Websites and, in our discretion, changes to the Websites and/or Websites’ policies;
  • to identify your product and Website preferences so that you can be informed of new or additional products, services, and promotions;
  • to enable you to participate in a variety of the Websites’ features such as to enable you to participate in online entry sweepstakes, contests or other promotions;
  • to improve the overall experience at the Websites;
  • for internal business purposes; and
  • for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.

Disclosure of Information

Company may also make your name, email address, mailing address and/or telephone number available to select business partners, vendors and other third parties for those third parties to provide you with information about products, services, and special offers we or they think may interest you or to improve our products, services and advertising. If you are a California resident, you have the right to request additional information about this sharing, so please see Section entitled “Your California Privacy Rights” below. Many of our users find this a valuable and time-saving service. We may share non-personal Information, such as aggregated user statistics, with third parties.

We want to communicate with you via email marketing correspondence only if you want to hear from us. If for any reason you would no longer like to receive marketing email messages from Company, you can unsubscribe on any communication to remove yourself whereupon we will promptly process your request. Please note, if you opt not to receive marketing emails from Company, you may still receive “transactional” email messages regarding your order (i.e., order confirmation, shipping information, customer service notifications, etc.).

We may contract with companies or individuals to provide certain services including email and hosting services, credit card processing, shipping, data management, surveys and marketing, promotional services, to assist in preventing or deterring fraud, etc. We may share personally identifiable information with such providers only to the extent needed for them to perform their functions, but they may not use such information for any other purpose.

We do not share your credit card information with unaffiliated third parties unless you authorize us to do so, or if it is necessary to fulfill our responsibilities, including, but not limited to, delivering a product or service that you order.

Finally, Company may disclose personal information in special cases where Company, in its sole discretion, has reason to believe that: (1) disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) the rights of Company or to anyone that could be harmed by such activities; (2) the law requires it; (3) to any third party who may acquire Company or Company assets, including through the diligence process or in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change; and (4) there is present threats to the physical safety of any person.

Information Security

The company uses Secure Sockets Layer (SSL), an advanced security protocol that protects your credit card information and ensures secure online ordering. SSL Internet connections are encrypted, and thus protect all credit card ordering information, including your name, address and credit card number, so it cannot be read in transit. The company uses secure technology, privacy protection controls, and restrictions on employee access, to safeguard your personal information. Please note, however, that although Company employs industry-standard security measures to safeguard the security of your personal information, no transmissions made on or through the Internet are guaranteed to be secure. Please note that we cannot ensure the security of any information you transmit to us, and you use our Websites and provide us with your information at your own risk.

Technology Utilized

Like many e-commerce websites, Company employs several commonly used technologies on its Websites: cookies, clear gifs, networking traffic monitoring and active scripting. Company uses these to monitor the performance of the Website, measure its effectiveness, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our Websites and to process your order, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting patterns.

“Cookies” are small pieces of information stored by your browser on your computer’s hard drive. Most web browsers automatically accept cookies, but you can usually change your browser to prevent this. If you disable cookies, you may be unable to order or use other features of our Website.

“Clear gifs” (also known as “web beacons” or “pixel tag”) are tiny graphics with a unique identifier, similar in function to cookies, and are used to help us better optimize our advertising.

“Network traffic monitoring” is programming that monitors and analyzes network traffic, and can be used to capture data being transmitted on a network, including plain-text data and computer IP addresses.

“Active scripting” is programming code that is designed to collect information about your interactions with the Website, such as which links you click on. The code is temporarily downloaded onto your computer or mobile device from our server or a third party service provider is active only while you are connected to the Website, and is deactivated or deleted thereafter.

“Browser Fingerprinting”. Collection and analysis of information from your device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.

“Recognition Technologies”. Technologies, including the application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).

There may be other tracking technologies now and later devised and used by us in connection with the Website. Further, third parties may use tracking technologies in connection with our Websites, which may include the collection of information about your online activities over time and across third-party websites or online services. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as a DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Websites. Google’s use of the DoubleClick cookie enables it and its partners to serve ads based on your visit to our Websites and/or other sites and online services. To learn more about how to opt out of Google’s use of first-party cookies, click here. To learn more about how to opt out of DoubleClick’s use of cookies, visit the DoubleClick opt-out page, here. Also, please note that this opt-out process will work only if your browser is set to accept all cookies. We may not control those tracking technologies and we are not responsible for them. However, you consent to potentially encountering third-party tracking technologies in connection with use of our Websites and accept that our statements under this Privacy Policy do not apply to the tracking technologies or practices of such third parties.

Ads and Information About You

We also work with third parties such as network advertisers and ad exchanges that use tracking technologies on our Websites in order to provide tailored advertisements on our behalf and/or on behalf of other advertisers across the Internet and we may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party sites and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your activities across the Internet and mobile media (“Behavioral Ads”). Behavioral Ads enable us to target advertisements to you for products and services in which we believe you might be interested. If you object to receiving Behavioral Ads from us on third party sites, you can learn more about your ability to limit Behavioral Ads below. Our third party ad network and exchange providers, the advertisers and/or traffic measurement services may themselves set and access their own technologies on your device and track certain behavioral usage information via a device identifier. These third party technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements; and (c) understand the usefulness of the advertisements that have been delivered to you.

Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We do however work with third parties to make efforts to have you provided with information on their practices and any available opportunity to exercise choice. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

Further, while sites use a variety of companies to serve advertisements, you may wish to visit, which provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Opting out of one or more NAI members only means that those NAI members no longer will be allowed under their own rules to deliver Behavioral Ads to you, but does not mean you will no longer receive any targeted content and/or ads. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different device or change web browsers, your NAI opt-out may not, or may no longer, be effective. You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at Similar limitations may apply to the DAA opt-out. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options or programs.

Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party web sites or online services (e.g., browser do not track signals). Currently, we do not monitor or take any action with respect to these signals or other mechanisms.

Your California Privacy Rights.

We may elect to share information about you with third parties for those third parties’ direct marketing purposes. California Civil Code § 1798.83 permits California residents who have supplied personal information (as defined in the law) to us to, under certain circumstances, request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes. If this law applies to you, you may obtain the categories of personal information shared by us and the names and addresses of all third parties that received personal information for their direct marketing purposes from us during the immediately prior calendar year (e.g., requests made in 2016 will receive information about 2015 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. To make such a request (limit one request per year), please send us a letter to: Chrono Q12, 8008 163rd Street, Edm, Alberta, T6M 2L1(Attn: Legal Department). You must include your full name, email address, and postal address in your request.

External Links

Company Websites may offer links to and from other third party sites. Other sites have their own policies regarding privacy. If you visit one of these sites, you may want to review the privacy policy on that site.

How Do I Change My Information and Communications Preferences?

You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of product purchase. The Websites may allow you to review, correct or update personal information you have provided through the Websites’s forms or otherwise, and you may provide updates and changes by contacting us at: support@The Heart If you send us an email to update your information, please include “Change of Information” in the subject line of your email. If so, we will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. Please note that it is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons. Also, if you have made any public postings on the Websites such as in forums or blogs, these communications cannot generally be removed. When you edit your personal information or change your preferences on the Websites, information that you remove may persist internally for our administrative purposes. If you have any questions about the Privacy Policy or practices described in it, you should contact us at: support@The Heart

Notification of Changes

Company may revise this Privacy Policy from time to time. If Company decides to change its Privacy Policy it will post the revised policy here. As Company may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Your continued use of the Website after the changes are posted constitutes your agreement to the changes, both with regard to information Company has previously collected from you and with regard to information Company collects from you in the future. If you do not agree to the changes, please discontinue your use of Company’s Website.